What Sold Well Over Thanksgiving on Drizly

Over Thanksgiving weekend (Nov. 23 to 27), spirits held steady as the top-selling category on Drizly with 46% of share, followed by wine at 39% and beer at 14%. The top five subcategories remained consistent as well – red wine, white wine, vodka, bourbon, and Champagne – though silver/blanco tequila, Prosecco, and reposado tequila all moved up within the best-selling subcategories list. Beer subcategories, however, lost share; hard seltzer fell out of the top 10 list and light lager dropped from No. 8 to No. 10.

In recent years, tequila has become increasingly significant over the Thanksgiving holiday; it grew 7% overall from Thanksgiving weekend 2021 (Nov. 24 to 28, 2021) to Thanksgiving weekend 2022. Reposado tequila specifically saw even higher growth (17%). Bourbon, on the other hand, experienced a slight decline of 4%, indicating that some whiskey drinkers may be turning to aged tequilas as alternatives.

As it has all year, the ready-to-drink cocktail subcategory experienced significant year-over-year growth: nearly 40%. At the same time, hard seltzer dropped 13% over last year. All non-alcoholic subcategories experienced year-over-year growth as well, led by NA spirits, which nearly doubled their share year-over-year.

Sparkling wines had a strong showing over Thanksgiving; Champagne held steady year-over-year, while Prosecco experienced 8% growth. Consumers also may have been drinking lighter and fresher this year; red wine experienced a 3% decrease in share, while white wine held four percent in gains.