What We're Reading --

Apprehension abounds in U.S. wine industry

Grape buyers, sellers wary amid ‘aggressive’ plantings, industry leader says. (FarmProgress)

Price the Key for US Wine Sales

Some wine prices might be rising in the US, but it's a very small category that is successful. (Wine-Searcher)

Why some online wine clubs succeed as others struggle

Industry analysts say that the challenges may have more to do with their subscriber-growth strategies than with the prospects for virtual clubs. (North Bay Business Journal)

Uncorking millennials wine interest: Smarter wine marketing may be key to attracting younger consumers

Vintners looking to stem sagging sales need to redouble efforts to appeal to a younger and more diverse audience, a wine marketing expert said at a conference here this week. (Napa Valley Register)