What We're Reading --
Wine Intelligence’s Lulie Halstead on why wine businesses fail at marketing Marketing typically isn’t taken as seriously as it could or should be in many wine businesses. This is most likely a reflection of our sector’s top-of-mind priorities. Operationally, we in wine are deeply focused on viticulture
Wine Intelligence’s Lulie Halstead on why wine businesses fail at marketing
Marketing typically isn’t taken as seriously as it could or should be in many wine businesses. This is most likely a reflection of our sector’s top-of-mind priorities. Operationally, we in wine are deeply focused on viticulture (both grape growing and grape sourcing). (The Buyer)
