What We're Reading --
You need to invest your time (and dollars) in trade media, now The lion's share of B2B PR happens in a rich tapestry of trade publications - but many who want coverage don't involve themselves in that ecosystem, says Mary Cirincione, vice president, US at Propeller.
You need to invest your time (and dollars) in trade media, now
The lion's share of B2B PR happens in a rich tapestry of trade publications - but many who want coverage don't involve themselves in that ecosystem, says Mary Cirincione, vice president, US at Propeller. Cirincione argues that PR seekers ignore the trades at their peril. (The Drum)