Who & What --

Freshie, the world's first USDA-certified organic tequila seltzer, has named Gerry David, former CEO of Celsius Fitness Drinks, to the newly established role of President, U.S. sales. David is best known for his successful turn-around of Celsius, which he took from the verge of going out of business to five consecutive years of record revenue, increasing shareholder value by 35 times.

Grain & Barrel Spirits appointed Will Woodington as its first National Whiskey Brand Ambassador.  Most recently he was a brand ambassador for Bardtown Bourbon Co.