Who & What --

HenHouse Brewing Co., Santa Rosa, Calif., names Segal Communications its public relations agency of record.

Three Sticks Wines names Ryan Prichard succeeding Bob Cabral as Director of Winemaking. Prichard and Cabral joined Three Sticks in 2015 and have been working side-by-side to craft Three Sticks’ exceptional estate Pinot Noirs and Chardonnays. Cabral will continue as an advisor over the next few years.

That Wine You Can’t Get Enough Of? These Guys Probably Discovered It

Decades before grower Champagnes became hip, back when now-legendary Burgundy producers were unknown stateside, these importers brought extraordinary acumen to scouting winemaking talent and overlooked regions.  (Wall Street Journal)

Nonalcoholic Beer Ad in Super Bowl Spotlights ‘Dry Economy’

Marketers are promoting alcohol-free products in pursuit of wellness-minded consumers.  (Wall Street Journal)

What crappy beer demand tells us about the economy

People aren’t buying as much beer as they used to, and it’s not a great indicator for the economy. (Freight Waves)