Willamette Valley Vineyards reports 2025 sales of $37.2 miilion, down 6.5% from a year-earlier. It attributed the wider loss to a decrease in revenue from direct sales, net of excise taxes, of $1,013,762, or 4.8% in 2025 compared to 2024, and a decrease in revenue from sales to distributors of $1,571,558 or 8.5% in 2025 compared to 2024.

The company recorded a loss of $1.4 million for 2025, sharply reversing a $571,878 profit in 2024. a decrease in revenue from direct sales, net of excise taxes, of $1,013,762, or 4.8% in 2025 compared to 2024, and a decrease in revenue from sales to distributors of $1,571,558 or 8.5% in 2025 compared to 2024. This decrease was primarily the result of lower sales and higher selling expenses in 2025, the company said.

Jim Bernau, Founder/President, said: "The challenges our wholesalers are facing are negatively impacting our shipments to them. We are making some distributor changes requiring inventory transfers and training new distributor sales teams. We are also seeing a decline in consumer visitations at our retail locations and are focusing on improving customer experiences which are intended to help us derive the highest retail performance possible."