ZOA Unveils Limited-Edition 'Black Adam' Cans

The Molson Coors Beverage Co. brand’s limited-edition “Black Adam” cans are available in five sugar-free flavors, featuring ZOA founder and the film’s star and producer, Dwayne Johnson, as Black Adam with his unstoppable powers reflected on each can. The Black Adam branding gives ZOA a huge platform to connect with a new cadre of consumers, says Matt Stallman, senior portfolio manager for Molson Coors’ non-alcohol brands.

“We’ve got the biggest movie star in the world with one of the biggest movies in the world. Combine that with one of the fastest-growing brands in the energy drink category and it’s a huge opportunity for our network,” says Stallman.

The cans are trickling into market now and will be on shelves for most of the fall surrounding the "Black Adam" debut in theaters Oct. 21. In the film, part of the DC universe, Johnson plays Black Adam, an antihero who awakes in modern times after being imprisoned for 5,000 years. He wreaks havoc until he teams up with the Justice League to take on the villain Sabbac.

To celebrate the in-store launch of ZOA Energy’s “Black Adam" cans, ZOA is giving fans early access to behind-the-scenes footage from the upcoming film. Fans can scan the can’s QR code to get a peek behind the curtain and go “On Set with Black Adam.” ZOA has also partnered with Atom Tickets to give 10 winners a year’s worth of free movie tickets, a “Black Adam” film poster signed by Johnson, and a year’s supply of ZOA. From Sept. 12 through Nov. 15, fans will be able to enter the sweepstakes for a chance to win (where legal).

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