$100K-$150K Households Living Paycheck to Paycheck Doubled in 12 Months
Among households earning $100,000 to $150,000 annually, the share living paycheck-to-paycheck by necessity has doubled in the last twelve months, from under 10% in early 2025 to 24% by December 2025, according to PYMNTS, a consultancy focused on the digital economy, payments and AI. That, as much as
Among households earning $100,000 to $150,000 annually, the share living paycheck-to-paycheck by necessity has doubled in the last twelve months, from under 10% in early 2025 to 24% by December 2025, according to PYMNTS, a consultancy focused on the digital economy, payments and AI.
That, as much as anything, explains all the talk about affordability. It may also explain why in addition to health concerns, no/low alcohol issues, etc., bev/al sales have been lagging.