1800 Tequila Celebrates Generations of Detroit Lions Fandom

1800 Tequila is teaming up with the Detroit Lions this season for its new ‘Rep Your Legacy’ campaign celebrating generations of Lions fandom.

Detroit is a city known for its pride, grit, and hard work, and now it has a tequila that matches that. The new campaign puts Lions fandom front and center, celebrating the generations of fans who have continued to rep the team through it all and pass that loyalty down — a spirit that mirrors the brand’s own legacy, founded by a 10th generation Tequila Maker.

As part of the partnership, 1800 Tequila is releasing a limited-edition Detroit Lions bottle, with only 30,000 available across Michigan, designed as a keepsake for fans. The bottle pays tribute to the historic 1991 team, which finished 12- 4 and delivered the franchise’s first win since 1957  to celebrate the 1991 team. The brand has also teamed up with hometown clothing collective Detroit vs Everybody for a special merchandise collaboration launching September 30. Detroit v Everybody has built a brand that champions the city and its unique culture, making this collaboration a natural fit.