57% Drink Sparkling Water Before Noon: Survey

A new survey from Waterloo Sparkling Water finds that Americans are increasingly starting their day with a refreshing twist: Sparkling water is becoming a bona fide morning ritual, especially among younger adults focused on wellness, low‑sugar choices, and feel‑good routines. 

Instead of being just a midday pick‑me‑up or an afternoon desk companion, sparkling water is becoming part of people’s first‑thing habits — and they say it helps set the tone for the entire day. 

Below is a snapshot of highlights from the survey: 

• More than half (57%) are "Morning Drinkers" — they've had sparkling water either as their first morning beverage or before noon on a weekday. 
• Nearly 1 in 5 (18%) say sparkling water is their most likely first drink of the day — second only to coffee/tea (42%) 
• First Beverage users skew younger overall: 73% are under 45 (23% Gen Z + 50% Millennial) 
• 91% drink sparkling water before noon multiple days per week or every day 
• 37% see sparkling water as a "fresh start reset vs. Nondrinkers 
• 35% choose it for "flavor without sugar or sweeteners" 

In releasing the survey results, Waterloo noted it recently released three sparkling waters inspired by breakfast‑friendly flavors: Banana Berry Bliss, Melon Medley, and the returning fan favorite Lemon Italian Ice.