A new survey find 76% of consumers ages 22 to 55 say they love things that remind them of the past, according to Rose Bleakley, associate marketing manager for Vizzy. Vizzy has had a sales boost, contributing to the franchise's 64% dollar sales growth in the 13 weeks ended July 30 vs. the prior 13 week period.
Vizzy introduced colorful new packaging beginning in the spring. Its dollar share has grown by a third over the last 13 weeks versus the period that ended April 30, according to Circana. For the 13 weeks that ended July 30, dollar sales, excluding Orange Cream Pop,are outpacing the segment, Circana data show. Meanwhile, Vizzy was second fastest-growing hard seltzer from a major brewer in U.S. foods in the second quarter, behind Topo Chico Hard Seltzer.
The new look, which included a reshuffled lineup of dual-flavored hard seltzers in colorful packaging that stands out on shelves, helped drive sales, Bleakley said.