Anheuser-Busch expanded its sponsorship of MSG Entertainment properties, including at Madison Square Garden and Sphere in Las Vegas; as well as with the New York Knicks and New York Rangers, the Concert Series at Madison Square Garden, College Hoops at The Garden, and MSG Networks.

NÜTRL Vodka Seltzer and Cutwater, two of the fastest growing brands in the industry that are leading and growing the ready-to-drink (RTD) alcohol beverage category, will be promoted alongside Michelob ULTRA, America’s #1 top-selling beer.

Fans attending sports events at Madison Square Garden will recognize Anheuser-Busch’s portfolio of brands advertised both inside and around the venue, with a robust suite of assets that include:

• Multiple on-court / on-ice displays during Knicks, Rangers and college basketball games via the basket stanchion, courtside signage and dasher boards
• Gardenvision features during multiple Knicks and Rangers home games each season
• Branding throughout the arena that includes an activation space in the main concourse for select games
• Prominent street signage on 7^th Avenue outside the arena featuring Anheuser-Busch’s portfolio of brands
• VIP experiences and exclusive prizes via Michelob ULTRA’s “Superior Access” program

In addition, as the Official American Beer Sponsor of both the Knicks and Rangers, Michelob ULTRA will be integrated in the game day experience wherever 21+ fans watch their favorite team, headlined by in-person viewing parties, sponsorship of MSG Networks’ in-studio bar during pre and post-game shows and original content series that will be distributed across each team’s social channels.

As an Official Partner of the Concert Series at Madison Square Garden, Anheuser-Busch will have a significant presence on digital signage and as part of on-site activations during live music and entertainment events.

Anheuser-Busch will also gain substantial exposure through an expanded presence at Sphere in Las Vegas including on the Exosphere – the fully-customizable LED exterior of Sphere and the largest LED screen in the world.

“For more than 100 years, Anheuser-Busch has contributed to the world class fan experience at Madison Square Garden and its family of venues,” said Spencer Gordon, Group VP of Connections at Anheuser-Busch. “We’re committed to continuing that legacy for years to come with this extended sponsorship, whether you’re a fan of the Knicks, Rangers or the hundreds of performers at MSG every year. Our portfolio of brands and strategic partnership will provide first-class experiences for some of the most passionate fans in the world.”