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Sponsorships

Elijah Craig, Evan Williams Official Partners of Kentucky Wildcats

University of Kentucky Athletics announced a landmark multiyear partnership with Heaven Hill Brands – America’s largest, independent, family-owned and led spirits company – naming Elijah Craig the Official Small Batch Bourbon Partner of the Kentucky Wildcats and Evan Williams the Official Bourbon Partner of the Kentucky Wildcats. Terms weren\t

Jameson in Multi-Year Deal as Official Spirits Sponsor of NFL

Jameson has entered a major multiyear partnership as the Official Spirits Sponsor of the NFL, expanding its commitment to sports fandom and gameday rituals starting this fall. It will serve as presenting sponsor of the Super Bowl Tailgate Concern and will build custom fan experiences at the Super Bowl Experience,

Jefferson's Official American Whiskey of Sail4th 250

Jefferson's Bourbon said it has become the Official American Whiskey of Sail4th 250 — the non-profit organization producing the historic events in the Port of New York and New Jersey the week of July 4, 2026 for the nation's 250th anniversary celebration. As part of its

Dewar's Offers Champion's Edition for U.S. Open

Dewar's Offers Champion's Edition for U.S. Open

This year's U.S. Open will take place on Father's Day weekend, June 19-21, and Dewar's, the tournament's official Scotch whiskey, has released Dewar's 19 Year Old 'The Champion's Edition' finished in Old Cabernet Franc

Chrome Horse Society Supports Winter Equestrian Festival, Moves 142 Cases

Chrome Horse Society Supports Winter Equestrian Festival, Moves 142 Cases

For the second consecutive year, Chrome Horse Society Tequila supported the Winter Equestrian Festival providing bar training, cocktail development, media events, tastings, and enhancements to several of the festival’s most visible hospitality spaces. Held across 13 weeks in Wellington, Florida, the 2026 Winter Equestrian Festival welcomed athletes, owners, trainers,

Ciroc Official Vodka of US Sailgp Team

CÎROC was named the Official Vodka Partner of the U.S. SailGP Team. The announcement comes ahead of the highly anticipated SailGP New York race, where the American team will compete on their home waters in front of one of the sport's most electric atmospheres. "New York

Gérard Bertrand Sponsors James Beard Awards

Wines from Gérard Bertrand’s iconic estates will be served at key moments throughout the James Beard Awards Weekend , including as the exclusive wine partner of the James Beard Foundation’s Impact Awards on Sunday, June 14, at The Dalcy. The Impact Awards are part of the Foundation’s Achievement