Michelob ULTRA, Budweiser and Bud Light will unveil all-new commercials during the broadcast of Super Bowl LX on Feb. 8. Anheuser-Busch said.

This February, sporting worlds will collide to provide fans with the ultimate live sports viewing moment; the Super Bowl and the Winter Olympic Games. As the Official Beer Sponsor of Team USA and a staple for watching football, Super Bowl LX is the perfect stage for Michelob ULTRA to bring these two iconic moments together with a commercial about America’s competitive spirit. Super Bowl LX is a key part of the brand's full-scale campaign in support of the Winter Olympic Games which includes new Team USA-branded packaging for fans to enjoy as they cheers to the home team. 

Budweiser is returning to the Super Bowl with a spot that honors its longstanding – and ongoing – legacy in American culture. To celebrate the brand’s milestone 150^th anniversary and America’s 250^th birthday, Budweiser will deliver an empowering, heartfelt national commercial that captures how its beer is not only made in America; it’s made of America.

Budweiser is also releasing the limited-edition Heritage Can Series pack featuring four unique designs representing different eras of the brand’s history. Ready in time for Super Bowl LX, these Heritage Cans are available wherever Budweiser is sold. Fans can collect all four to get excited for what’s to come in the next 150 years.

Bud Light returns to the Super Bowl stage, showcasing the brand’s iconic humor and celebrity partners who display their willingness to do anything for the clean, crisp taste of Bud Light. Celebrating the brand’s passion points of sports and music, the official beer sponsor of the NFL will debut new creative that celebrates the universal fixture of any great Super Bowl LX party: the keg.