Budweiser agreed to stop docking the tails of the Budweiser Clydesdales, People for the Ethical Treatment of Animals said.
PETA said the practice was painful, and A-B agreed to end it after dozens of PETA protests, nationwide ad campaigns, and pleas from more than 121,000 concerned consumers. It sends a message to other companies that animal abuse doesn’t sell, PETA said. .
Tailbone amputation for cosmetic reasons is condemned by the American Veterinary Medical Association and the American Association of Equine Practitioners and is illegal in 10 states and a number of countries, as it prevents horses from engaging in natural activities such as swatting away disease-carrying insects and using their tails to communicate.
A-B didn't immediately respond to our request for comment.