Travel Medford, the official Destination Marketing Organization for the city of Medford, Ore., promotes the world-renowned wine country with the Rogue Valley Wine Passport, a program that aims to showcase the burgeoning wine region by driving guests to more than 20 of the area's finest tasting rooms.
Users can access their Wine Passport for free in a mobile-friendly way and collect points for every winery visited. Points can be redeemed for specialized Medford branded tiered prizes such as wine stoppers, tote bags and wine glasses. The Wine Passport was designed as a fun and interactive way to experience the diverse Rogue Valley wine country, and can be used at all of the select wineries within the region.
“Wine as part of agritourism is one of the top industries and pillars of our region,” said T.J. Holmes, Senior Vice president of Travel Medford. “The Rogue Valley Wine Passport provides another avenue for us to showcase the successes of a flourishing wine scene to both visitors and residents.”
The Rogue Valley is home to four different wine trails: Upper Rogue, Bear Creek, Applegate and Jacksonville and the region was a 2022 Top 5 Finalist for Wine Enthusiast Magazine’s annual Wine Star Awards for Wine Region of the Year alongside world-renowned locations in Italy, New Zealand and Argentina.
Select wineries also offer discounts on purchases and tastings within the mobile passport for visitors when they check in.