Now available in the U.S. and rolling out across 50+ markets worldwide, Absolut Tabasco comes from two iconic industry leaders who are redefining flavor.

Crafted by fusing Absolut with a unique and completely natural essence created from the fermented, aged red pepper mash used to make Tabasco Sauce, Absolut TABASCO^™ delivers the distinctive heat and aroma of the world's most famous pepper sauce in America's #1 spirit brand, as voted by consumers. The resulting vodka has no added sugar and, like e resulting vodka has no added sugar and, like Absolut original, is gluten-free but now with just the right amount of spice. original, is gluten-free but now with just the right amount of spice.

"Absoluthas never been afraid to mix things up or shy away from bold moves and flavor," said Caroline Begley, U.S. VP of Marketing for Absolut. "This year we're bringing the heat with the launch of Absolut TABASCO^™. We're proud to partner with another icon and one of the world's leading hot sauce brands to add a spicy kick to both classic and trending vodka cocktails."

The new chili pepper flavored vodka comes amid strong and growing demand for spicy food and beverages. Global audiences have an adventurous thirst for bold drinks now more than ever, with sales of spicy vodka forecast to increase 27 percent by 2029.² The latest innovation comes from the same brand that pioneered the flavored spirits space originally, while capturing the heat that spirit drinkers worldwide crave today.

From Bloody Marys to Spicy Lemonades or even as a shot, Absolut Tabasco is the perfect way to add heat to any occasion: from game-day gatherings and convivial brunches to music festivals and nights out. Each Absolut Tabasco serve delivers a smooth vodka accented with a heat that builds, leaving a warm, lingering tingle on the lips with every sip, has never been afraid to mix things up or shy away from bold moves and flavor," said Caroline Begley, U.S. VP of Marketing for Absolut. "This year we're bringing the heat with the launch of Absolut Tabasco. We're proud to partner with another icon and one of the world's leading hot sauce brands to add a spicy kick to both classic and trending vodka cocktails."

The new chili pepper flavored vodka comes amid strong and growing demand for spicy food and beverages. Global audiences have an adventurous thirst for bold drinks now more than ever, with sales of spicy vodka forecast to increase 27% by 2029.² The latest innovation comes from the same brand that pioneered the flavored spirits space originally, while capturing the heat that spirit drinkers worldwide crave today.