ARKAY Beverages Expands Zero-Proof Portfolio

Arkay Beverages said it expanded its zero-proof beverage portfolio, with the introduction of Beyond Spirits, including Beyond Whisky Plant-Based, a new alcohol-free whisky alternative designed for modern consumers who want the experience of spirits without alcohol.

With Beyond Whiskey Plant-Based, Arkay is expanding its portfolio to serve consumers who want the flavor profile, ritual, and sophistication of whisky while avoiding alcohol, intoxication, hangovers, and loss of control.

“ARKAY was created to give people a better way to celebrate,” said Reynald Vito Grattagliano , Founder of Arkay Beverages. “With Beyond Spirits and Beyond Whisky Plant-Based, we are taking another important step in offering consumers more choice, more freedom, and a premium alcohol-free experience that fits today’s lifestyle.”

Beyond Whisky Plant-Based was developed for people who enjoy the character and ritual of whisky but prefer a beverage without alcohol, he says. It can be enjoyed neat, over ice, or as part of alcohol-free cocktails, giving consumers and hospitality operators a flexible option for bars, restaurants, hotels, events, retail, e-commerce, and at-home consumption.

“Consumers are changing,” added Grattagliano. “They want options. They want balance. They want products that allow them to enjoy the moment without compromising their health, safety, or values. Beyond Whisky Plant-Based gives them another way to enjoy the taste and ritual of whisky without alcohol.”