Established in 2018 as a founding principle of the Athletic Brewing business plan, Two For The Trails is the largest annual environmental grant program in the craft beer industry. To date, the program has awarded nearly 400 grants totaling $4.3 million and helped to fund over 500 projects in 43 U.S. states, the United Kingdom, and Canada.
At the heart of Athletic Brewing's mission to greatly impact its communities and the environment for the better is Two For The Trails, which pays homage to co-founder and CEO Bill Shufelt's family practice of toasting post-trail adventures with two brews. Athletic, which achieved Certified B Corporation™ status in 2022, has committed to donating up to $2 million annually to protect and restore local trails, waterways, and urban greenspaces around the world.
"The aim of Two For The Trails is to improve outdoor access for generations to come by directly supporting organizations, both large and small, that are working to protect the trails, forests, and crucial natural landscapes essential to our communities," said Shufelt. "This year, we're thrilled to be assisting over 200 nonprofit projects that are working to enhance and protect these outdoor spaces across nearly all 50 states."
One of those nonprofits, The Appalachian Mountain Club — the nation's longest-serving conservation and recreation organization — is the only organization to receive funding from Athletic every year since its Two For The Trails program launched. Using Two For The Trails funds, The Appalachian Mountain Club has embarked on an Indigenous History Exploration Project along the New England National Scenic Trail in an effort to cultivate equity and justice in outdoor recreation.
"Funding from Athletic enabled us to begin the Indigenous History Exploration Project which is engaging communities with vital yet often unrecognized history, creating networks with Tribes, and revitalizing Trail culture by reconnecting communities to ancestral lands," said Alexandra Molnar, The Appalachian Mountain Club's Manager for Corporate and Foundation Engagement.
Meanwhile, first-time grant recipient, Napa Valley Vine Trail Coalition, is building a shared‐use Class I trail consisting of 47 scenic family‐friendly miles that reaches over 522,000 users and has shifted 12% of the cars off State Route 29. Athletic Brewing is contributing to funding a critical gap of 13.5 miles between Yountville and Saint Helena.