Murphy-Goode Winery announced in April 2023 its new "Goode" campaign, A Really Goode Cause, that sought three non-profit organizations to each receive a $25,000 donation for supporting their local communities, all in the name of sharing some "goode." Following a three-month nomination-based search and submission review process, Murphy-Goode  selected

The University of Iowa Institute for Vision Research has discovered a potential cure and preventative treatments for rare heritable conditions like retinitis pigmentosa and one of the most common forms of vision loss, macular degeneration. The IVR aims to make these treatments widely affordable and available within a matter of

Angel's Envy expanded its 10th annual Toast the Trees initiative to include urban tree canopy restoration in U.S. cities. Launched in 2014 and celebrated annually each September in honor of U.S. National Bourbon Heritage Month, Toast the Trees is Angel's Envy's  initiative to demonstrate the importance of sustainability

Guinness says Pro Bowl QB Joe Burrow and Hall of Famer Joe Montana have teamed up to raise funds for the Joe Burrow Foundation as part of the Guinness Gives Back initiative. Replicas of the Guinness 0 jersey worn by Burrow in this first piece of content will be available

Southern Glazer's Wine & Spirits said it donated $50,000 to aid Maui – $25,000 to the Maui Strong Fund - Hawaii Community Foundation, which is providing financial resources that can be deployed quickly, with a focus on rapid response and recovery in Maui, and $25,000 to the Kokua Restaurant

Samuel Adams Brewing the American Dream has surpassed $100 million of funding small food and beverage  businesses across the U.S.  Brewing the American Dream, Samuel Adams's priority philanthropy program, is marking its 15th anniversary. Established in 2008, Brewing the American Dream was born out of the same passion that

In the wake of the devastating wildfires that swept through multiple communities on Maui, Head High Wines has taken immediate action towards aiding recovery efforts. The Sonoma based winery has announced that it will be donating 100% of its online wine sales for the month of August to the Hawai’

Crown Royal is celebrating Black Business Month with the announcement of The Hats Off Grant in partnership with the Bill Pickett Invitational Rodeo Foundation (BPIRF), a fund designed to empower the Black rodeo community and inspire a new generation of riders to pursue their passion. Crown Royal is steadfast in

Heineken's new 'When You Drive, Never Drink'campaign features the current F1 world champion and Heineken 0.0 ambassador, Max Verstappen, who brings his star power to help promote responsible drinking to new and relevant audiences. In the new campaign, the Oracle Red Bull Racing driver is portrayed socialising with friends

Pronghorn, a company with a mission to cultivate the next generation of Black entrepreneurs and executives in the spirits industry, said it has received a commitment of $200 million to support the company's mission over the next 10 years. Since its founding in 2022, Pronghorn has invested in 19 brands.

The donation of emergency drinking water was delivered to Anheuser-Busch wholesaler partner Ambros Inc. in Tamuning, Guam, who worked alongside the American Red Cross to distribute the resources to the residents of the island. “The American Red Cross is grateful for Anheuser-Busch’s generous donation of drinking water, which is

With Kentucky having a child maltreatment rate three times the national average, Buffalo Trace Distillery has joined with UK Healthcare to form a local mentorship program in Frankfort, Ky., where the distillery is located.   UK Healthcare is the hospitals and clinics of the University of Kentucky. Fathers of Frankfort will

Absolut said it launched Absolut Ally. A multi-pronged, global initiative, Absolut Ally will provide educational resources and monetary donations to champion creating safer and more inclusive spaces for the 21+ LGBTQ+ community, as part of a broader effort to help more people and more places be better allies. Absolut has

BANG (By Appointment Networking Group) Wine Country announces the establishment of the Future Rising Star Hospitality Professionals Scholarship Fund in partnership with the Napa Valley Education Foundation. The scholarship fund is driven by a new BANG initiative to support education and training opportunities for local students looking to flourish as

Spirits advertising and marketing should be placed in media only where at least 73.8%of the audience is reasonably expected to be above the legal purchase age (21+). That's the new standard adopted by three spirits industry trade organizations following release of new 2020 U.S. Census date, which

The Salt River Cleanup has become an annual volunteer day of service for employees of the Four Roses Distillery.  “The water from the Salt River is the largest component in the production of our award-winning bourbon. Its clean, limestone-rich water has been used by distillers to make whiskey for more

Boston Beer Co. (BBC), makers of the iconic Samuel Adams beer, said it was donating $225,000 to the National Black Brewers Association (NB2A.). This donation is timed to the launch of the NB2A, an organization dedicated to addressing underrepresentation of Black people in the brewing industry.

The auction supports Sonoma County Vintners marketing programs and initiatives that support the wine trade and community. The auction featured 66 unique barrel lots ranging from 5 to 20 cases from 76 participating Sonoma County vintners. the highest selling barrel auction lot of the day, a 2022 Pinot Noir from

From Earth Day until Cinco de Mayo purchases of Astral Tequila help support creation of two adobe bricks which are used in making houses in Jalisco, Mexico.  Construction of 10 houses if currently underway in Jalisco. "The Adobe Brick Project was created to help empower and uplift our local communities

Reciprocity has become a member of 1% For The Planet, a global network of businesses and individuals committed to tackling the world's most pressing environmental issues. Members of 1% or the Planet pledge to devote 1% of sales to environmentally-focused organizations. Reciprocity is now one of more than 5,000

Damian McKinney, CEO, Stoli Group, will be awarded the Harvey Milk Foundation Global Business Leadership Award. Only the second award of its kind, the honor will be bestowed at the 7th Annual Diversity Honors Gala which honors individuals from around the world who have made significant contributions to world peace

Samuel Adams invites brewers nationwide to apply for its 12th annual Brewing & Business Experienceship, offering valuable mentorship for craft brewery founders through its philanthropy program, Brewing the American Dream. Together with the 2022 Experienceship winner, Checkerspot Brewing Co. out of Baltimore, MD, Samuel Adams announces a limited-edition collaboration brew, the

Distilled Spirits Council of the U.S. (DISCUS) was awarded the 2023 Energy Star Partner of the Year Award by the U.S. Environmental Protection Agency (EPA) and the U.S. Department of Energy for its partnership in sharing best practices and resources on energy-saving tools for distilleries. “This special

Republic National Distributing Co. announced its partnership with Pernod Ricard (PRUSA) to help keep roads safer during celebrations surrounding the St. Patrick’s Day holiday. The partnership with RNDC sponsors up to $100,000 in $10 Uber vouchers that will be distributed among RNDC’s Jameson markets through March 20,

This is the second year that Brown-Forman Corp. received the recognition from Ethisphere, a global leader in defining and advancing the standards of ethical business practices. Lawson Whiting, B-F CEO, said: “The people of Brown-Forman, through their commitment to our values, have helped us to flourish since our founding in