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Joel Whitaker

How to Manage Your Way Through the New Bev/Al Environment

The party's over, and the punchbowl's been taken away. But if you're running an alcohol beverage company, you can't just leave. To put it in dance terms, you have to turn from swing to foxtrot, or maybe to waltz. S&P

Inflation Speeds Up Again, Dealing Another Blow to Bev/Al Marketers

Inflation speeded up in May, rising 4.2% from a year earlier, the fastest pace since April 2023. While many producers have tried to hold the line on prices, others have raised them, wiping out pay increases Americans received over the past year. Adjusted for inflation, hourly earning have fallen

Spike Wine Pledges 50% of Sales to American Humane Society

Spike Wine announced a new partnership with American Humane Society. Through this collaboration, Spike Wine aims to raise $25,000 by the end of 2026 to support American Humane Society's mission to rescue, care for, and protect animals everywhere. Spike Wine is a premium, yet approachable California Cabernet

Dulce Vida Tequila Unveils New Campaign

Dulce Vida Tequila, a pioneer in organic tequila, today unveils a bold new creative campaign alongside redesigned packaging for its core tequila pack, marking the first major evolution of the brand's bottle design since its founding in 2009. Together, the national "For Those Who Know" campaign

2 U.S. Bev/Al Firms on Fortune 500 List

Just two U.S. alcoholic beverage producers are on the Fortune 500 list this years. Molson Coors Beverage's $13 billion of revenue places it at No. 332 and Constellation Brands' $9.1 billion in revnue places it at No. 429.

What Makes a Top DtC Winery a Top DtC Winery? Focus

High performers in Silicon Valley Bank's annual Direct to Consumee survey mentioned pretty much the same tactics as low performers, Rob McMillan, SVP and Founder, Silicon Valley Bank Wine Division. They both talk about events, pricing adjustments, club programs, and tasting room improvements, but execute them differently. * High-

Penelope Launches Its 1st Kentucky Straight Bourbon & Straight Rye

Penelope Bourbon is expanding its portfolio with the launch of its Classic Series, introducing two foundational expressions designed for everyday drinking occasions: Penelope Kentucky Straight Bourbon Whiskey and Penelope Straight Rye Whiskey. While most whiskey brands begin with traditional core expressions and expand into experimental releases, Penelope took the opposite