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Joel Whitaker

A-B Turns Combine Harvester into a Mobile Bar to Show Support for Farmers

Anheuser-Busch launches a 10-ton, 400-plus-square-foot mobile bar engineered from a real combine harvester. Standing as a physical extension of A-B's milestone U.S. Farmed certification and timed to coincide with America’s 250th birthday, this unique campaign encourages consumers to support American

Johnson Brothers to Rep Sovereign Brands in 4 Markets

Johnson Brothers said it will represent Sovereign Brands across Indiana, Nebraska, North Dakota, and South Dakota. Founded in 1999, Sovereign Brands is a family-owned company that has built a reputation for developing distinctive, culture-driven wine and spirits brands with enduring consumer appeal and global recognition. Their portfolio includes

AWA: U.S.-India Trade Talks Could Mark Historic Turning Point for U.S. Whiskey

United States and India may be on the brink of a historic trade moment, with American whiskey positioned to become one of the clearest examples of how a strong agreement could support U.S. agriculture, manufacturing, exports, hospitality, and rural communities. India is already the world’s largest whiskey market

What I'm Reading --

Wine Tariffs Threat the Real Deal The US president has a habit of imposing tariffs on a whim, but this time he has the law on his side. (Wine-Searcher) Fermentation science may offer new route to better lower-alcohol wine As health-conscious consumers continue to seek lower alcohol

Revino Receives $4.8M Grant to Build First California Bottle Reuse Facility

CalRecycle has awarded Revino a $4,867,070 grant to establish a first-of-its-kind certified Bottle Washer Processing facility in Lompoc, Calif., that will build the infrastructure for a reusable glass-bottle ecosystem. The facility will be capable of washing 10 million glass beverage containers for reuse annually

Tequila Cazadores Cards Real Fans of Futbol

Tequila Cazadores is reuniting with Mexican actor, filmmaker, and professional fútbol player Cristo Fernández to celebrate the people who give the game its heartbeat: the fans. Together, Tequila Cazadores presents: Carded by Cristo, a new campaign that reimagines fútbol's iconic yellow and red card as a badge of

Bronco Wine Co. Acquires Resurrection Brands

Bronco Wine Co. said it acquired Resurrection Brands, a respected wine sales and marketing organization representing a collection of highly regarded family-owned wineries and beverage brands. The acquisition strengthens Bronco's national route-to-market capabilities and expands its portfolio of represented wineries as the company continues to