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Joel Whitaker

Patriotic Packaging, Sweeps Top Bud Light's Summer Campaign

Bud Light's new summer campaign has three elements: * Peyton Manning and Emmitt Smith star in a new commercial showing just how far they will go for Bud Light and the ultimate backyard grilling setup. * To celebrate America’s 250th anniversary, Bud Light unveiled new patriotic products and packaging

Tequila Tromba Intros 3.75 L 'Extra Grande' Blanco, Largest Available in U.S.

Tequila Tromba launches the 3.75L "Extra Grande" Blanco. Equal to five standard 750ml bottles, it is the biggest and boldest release in the brand's history, rooted in the Mexican tradition of the botellón—the communal glass jug used for shared celebration—and reimagined for bars,

Tröegs Releases 2 New Variety Packs

Tröegs Independent Brewing announces the release of two new variety packs. Tag the Summer highlights the popularity of the independent, family-owned brewery’s year-round IPA, Graffiti Highway. The pack also includes two exclusive beers available for the first time. Along for the ride is the 4.5% ABV

Ballantine's Finds Authenticity in Music is Key --

New global research from Ballantine’s Scotch Whisky finds a staggering 9 in 10 fans say authenticity is the single most important factor in connecting with an artist today. Not perfection. Not production. But realness. Across a survey of 9,000 fans in nine countries, a clear tension emerges, between

No Bev/Al Tears Over Massie's Defeat

Our friends in Big Media are all excited that President Trump has another scalp attached to his belt – this one that of Rep. Thomas Massie (R-Ky). But among the bev/al execs we spoke with Tuesday night, there were no tears. "I saw no evidence that he particularly

Olivier Perrin to Defend in Dispute Between Angelina Jolie, Brad Pitt

Marc-Olivier Perrin, the French winemaker who operates Château Miraval, must defend himself in the United States against charges Perrin and his companies acted in concert with Brad Pitt to prevent Angelina Jolie from exercising her rights in Chateau Miravel. Perrin and his companies — SAS Miraval Provence and SAS Families

Responsibility.org Sponsors Webinar on Hemp Beverage Hazards

Responsibility.org is hosting a webinar on what parents and law enforcement need to know to keep kids safe as hemp beverages become more visible and available. Topics will include: What impairing hemp beverages are and how they differ from traditional cannabis and CBD products and from alcohol beverages • Why