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Joel Whitaker

What We're Reading --

Decoding the Origins of Wine Aromas Tasting rubrics like the Wine & Spirit Education Trust’s Systematic Approach to Tasting and the tasting grid preferred by the Court of Master Sommeliers for codifying wine aromas were state of the art when developed, but recent advances have allowed researchers to expand

Who & What --

Wilson Daniels promotes Kevin Murphy to Executive Vice President of Wholesale and Operations. He had been senior vp-operations.

Patron Sporting New Additive-Free Seal

The Tequila Regulatory Council has certified Patron Tequila's status as an Additive Free tequila, and Patron's packaging will feature a new seal certifying it is free of additives. As tequila has become more popular, tequila producers have been under intense pressure to make more tequila, faster.

Heaven's Door Spirits Intros "Homesick Blues" Minnesota Wheated Bourbon

Heaven's Door Spirits, the award-winning collection of American whiskeys founded by Bob Dylan, launches "Homesick Blues" Minnesota Wheated Bourbon. This limited release offering pays homage to Dylan's birthplace of Duluth, Minn., and commemorates the debut of the definitive Dylan biography, Bob Dylan: Mixing

Smirnoff Offers Hispanic Fans Chance to Be in Smirnoff Social Video

Smirnoff and Puerto Rican urban music icon Wisin invite anyone 25+ to #BailaConSmirnoff for the chance to be featured in a Smirnoff social video to the new track "Cuerpo a Cuerpo." There's no compensation for appearing in the video. To be eligible, fans should post a

Tequila-Based Cocktails Pulling Away from Vodka- or Whiskey-Based

CGA by NIQ’s latest industry-leading cocktail sales tracker, powered by BeverageTrak, reveals which cocktails are igniting the palates of US consumers visiting the On Premise, and how beverage suppliers can optimize brand potential by understanding the trends. Despite Q2 2023 seeing a dip in velocity versus this time

Drinking alcohol not likely to increase risk of a breast cancer recurrence

Does drinking alcohol after a breast cancer diagnosis increase a woman's risk of a cancer recurrence? The answer is No, according to a study from Kaiser Permamente's Division of Research. "We thought that drinking alcohol after a breast cancer diagnosis could increase the risk of