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Joel Whitaker

Marianne Eaves Intros White Corn-White Winter Wheat Bourbon

Marianne Eaves, Kentucky's first female Master Distiller, debuted Forbidden, the spirits industry's first white corn and white winter wheat expression of bold Kentucky bourbon. Inspired by Southern cooking, Forbidden is the culmination of nearly a decade of work by Eaves to capture the essence of an

Fishers Island Adds Flavors

Fishers Island Lemonade launched two new flavors just in time for summer: Blueberry Wave and Nude Peach. These new flavor introductions mark the brand's second-ever line extension. Fishers Island Lemonade pioneered the canned cocktail category as one of the first spirit-based canned cocktails created in the

Mocktails Lead Consumer Preference in U.S. On-Premise

Non-alcoholic drinks continue to be a success story that brands and operators can’t afford to ignore, CGA by NIQ says, noting that almost half of consumers perceive traditional soft drinks to be the most reasonably priced non-alcoholic category in venues currently. But what’s really whetting guilt-

John Reardon to Lead Breakthru Pennsylvania

John Reardon has been hired as EVP, Breakthru Pennsylvania. He succeeds Christina Desmond, who was promoted to regional president-Central U.S. Effective June 1, Reardon will report to Will Fulghom, Regional President, East U.S. He joins from E&J Gallo Winery, one of Breakthru's largest

NY Liquor Stores Oppose Wine-in-Groceries Bill

The measure, which has been introduced in the state legislature, would allow grocery stores to sell wine as well as beer. Liquor stores oppose the measure, warning it would "devastate our small community businesses, increase underage drinking, contribute to premature deaths, and help Amazon/Whole Foods and other large

How Jon Moramarco Is Reviving Vintage Wine Estates

When Jon Moramarco took over as Interim CEO of Vintage Wine Estates in January, two things were true: First, the company had "a number of great brands, award-winning wines, awesome vineyards, and top-tier tasting rooms as well as an excellent team of people," he said. But

1800 Tequila's New 'Taste is Everything' Campaign Launches

1800 Tequila taps 10-time NBA All-Star Carmelo Anthony and Latin Superstar Ozuna to star in a series of cinematic style short films directed by Ricky Saiz and produced in partnership with 1800 Tequila’s creative agency of record 72andSunny. “As the most awarded tequila in the world, 1800