Bacardi is celebrating the debut of Camila Cabello's highly anticipated new album, "C,XOXO," with the launch of a limited-edition bioplastic  vinyl derived from sugarcane. Available for presale on https://shop.bacardi.com/products/sugarcanevinyl, this exclusive sugarcane vinyl offers fans a unique opportunity to own a piece of music history made using a more sustainable production method than traditional vinyl.

Camila Cabello's first hit single from her new album, "I LUV IT", and is crafted using repurposed materials and sugarcane from Bonsucro-certified suppliers. Bacardi has an ongoing partnership with non-profit organization, Bonsucro, guaranteeing the high standards of taste, environmental protection, and safe working conditions for farmers of the sugarcane that is used to make its Caribbean rum.

Partnering with Evolution Music – a team of music industry and sustainability experts working together to make the music industry more sustainable – this record takes several steps to reduce waste and improve sustainability without sacrificing sound quality. The process begins with the sugarcane, which is  broken down to create a bioplastic, which is then pressed using a lower temperature, reducing energy consumption compared to traditional vinyl production.

The vinyl release marks a milestone in the ongoing collaboration between Camila Cabello and Bacardi, which commenced in April 2024 with the announcement of Cabello's first-ever spirits partnership. The partnership debuted with a vibrant ad campaign featuring her hit single "I LUV IT" as the soundtrack, aligning with "Do What Moves You" Bacardi brand platform aimed at celebrating self-expression and creativity.

To amplify the launch of the sugarcane vinyl, Bacardi is releasing a set of videos to explain the sugarcane vinyl production process. The first is a short-form video starring Camila Cabello, capturing the essence of her partnership with Bacardi and the excitement surrounding the sugarcane vinyl release. The second is a long-form exploration delving into the process used to create the sugarcane vinyl.