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Sonoma County Winegrowers Win Block Grants to Promote, Upgrade

Two grants, totaling more than $890,000, have been awarded the Sonoma County Winegrowers (SCW) and the Sonoma County Grape Growers Foundation (also known as Sonoma County Fundación de la Voz de los Viñedos) to grow the market for Sonoma County wine and to advance the "Farm of the

Study Finds Consumers Wary of AI Retail Ads, but Open to AI as a Shopping Tool

Consumers are increasingly encountering AI-generated ads but remain wary of whether products marketed with AI will match their descriptions, according to new research from Auros, the human network behind AI. A new global study of 4,000 adults across the U.S., U.K., and Australia, commissioned by Auros

Black Box Wines, NHL Announce Multiyear U.S. Partnership

Black Box Wines, the Most Awarded Boxed Wine Brand, and the National Hockey League today announced a multiyear U.S. partnership naming Black Box the first official wine of the NHL. The partnership will introduce an integrated marketing platform called Wine Wednesdays to bring wine to one of the NHL’

Wine Institute Tests New Approach to Coordinated Storytelling During California Wine Month

Wine Institute is offering California wineries, regions and industry partners a free digital toolkit for California Wine Month to encourage consumers who choose to drink to rethink when, where and how wine fits into their lives. It gives ready-to-use resources to join the conversation while contributing their own

Share & Pair Sunday Prove Wine Lovers Look for Excuse to Gather

Share & Pair Sundays, a project of Come Together- A Community for Wine Inc., earned national media coverage and grew its social media presence over the course of the ten-week from May 3 through June 28 run. Results included: * 13,040 winery events during the two-month period according

Mixly Cocktail Co. Now Mixly Beverage Co.

Mixly Cocktail Co., the brand known for clean-ingredient cocktail and mocktail mixers, announced its rebrand to Mixly Beverage Co., marking the company’s evolution beyond the bar cart and into a broader beverage platform built for the way consumers drink today. The rebrand will debut ahead of the Summer

Success of Busch Light Apple Leads to Return of Busch Light Lime

Success of Busch Light Apple Leads to Return of Busch Light Lime

Busch Light Apple sold 2.3 million cases in just six weeks following its recent return to retail shelves, a 108% increase in volume from last year, Anheuser-Busch is now bringing back Busch Light Lime in 12-, 24-, and 30-packs of 12oz cans across 28 states. Last year,