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Wine Institute Tests New Approach to Coordinated Storytelling During California Wine Month

Wine Institute is offering California wineries, regions and industry partners a free digital toolkit for California Wine Month to encourage consumers who choose to drink to rethink when, where and how wine fits into their lives. It gives ready-to-use resources to join the conversation while contributing their own

Share & Pair Sunday Prove Wine Lovers Look for Excuse to Gather

Share & Pair Sundays, a project of Come Together- A Community for Wine Inc., earned national media coverage and grew its social media presence over the course of the ten-week from May 3 through June 28 run. Results included: * 13,040 winery events during the two-month period according

Mixly Cocktail Co. Now Mixly Beverage Co.

Mixly Cocktail Co., the brand known for clean-ingredient cocktail and mocktail mixers, announced its rebrand to Mixly Beverage Co., marking the company’s evolution beyond the bar cart and into a broader beverage platform built for the way consumers drink today. The rebrand will debut ahead of the Summer

Success of Busch Light Apple Leads to Return of Busch Light Lime

Success of Busch Light Apple Leads to Return of Busch Light Lime

Busch Light Apple sold 2.3 million cases in just six weeks following its recent return to retail shelves, a 108% increase in volume from last year, Anheuser-Busch is now bringing back Busch Light Lime in 12-, 24-, and 30-packs of 12oz cans across 28 states. Last year,

Boston Beer Revives Brewer Patriot Collection

With beers based on original recipes from the Founding Fathers, Boston Beer Co. announces the return of the Brewer Patriot Collection. The Collection includes: George Washington Porter, brewed from Washington’s original recipe as found in the New York Public Library; James Madison Dark Wheat Ale, based on notes from

Napa, Sonoma Family-Run Wineries Form Micro-Winery Guild

Family-run wineries producing fewer than 5,000 cases annually launched the Micro-Winery Guild (MWG), an organization created to protect, promote, and economically strengthen small producers. The Guild is also introducing the T.A.S.T.E. Verified Experience designation, a new way for wine lovers to easily identify

Ballantine's Finds Authenticity in Music is Key --

New global research from Ballantine’s Scotch Whisky finds a staggering 9 in 10 fans say authenticity is the single most important factor in connecting with an artist today. Not perfection. Not production. But realness. Across a survey of 9,000 fans in nine countries, a clear tension emerges, between