BACARDÍ Rum announces a new chapter of its global "Do What Moves You" campaign, celebrating Latin culture and the infectious rhythms that move us, inspired by Puerto Rico and powered by one of music's biggest hitmakers, Puerto Rican artist and Grammy Award–winning producer, TAINY.

On collaboration with Puerto Rican director and creative powerhouse Alfred Marroquin, TAINY is launching a track teaser for his reimagined version of the beloved Latin classic "Tu Sonrisa" by Elvis Crespo in a lively 30-second campaign film. Filled with scenes of everyday celebration, the video brings the energy of Puerto Rico, the island BACARDÍ Rum has proudly called home for more than 90 years, while also reflecting the shared rhythms and joy found across Latin culture for a new generation of music lovers.

"I grew up listening to 'Tu Sonrisa,' and the moment I hear those opening notes, I'm immediately transported back to Puerto Rico. It's such an honor to get this opportunity to work alongside Elvis and breathe new life into this song for Bacardi Rum," said TAINY. "This is a song that is deeply personal to me, and I'm excited for the next generation to fall in love with it the same way I did almost 30 years ago."

The teaser captures Bacardi's "Do What Moves You" spirit, inspiring movement, celebrating culture, and honoring the power of music to bring people together.

The new campaign film will be featured on cable networks including MTV, NBC and Bravo, as well as streaming platforms including Netflix, Amazon, Paramount+ and Hulu. It will also roll out across key markets worldwide, including the U.S., Canada, Mexico, the U.K. and the Netherlands.

The teaser of the new track will be available on social platforms and later debut in full on Spotify, Apple Music, and all major music streaming platforms.