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New Patron Campaign: What's in Your Tequila

PATRÓN Tequila, the world's number one super-premium tequila, unveiled a bold new campaign inviting drinkers to ask a simple question: what's actually in your tequila? For PATRÓN, the answer has always been the same: 100% Weber Blue Agave, water, and yeast. No secret ingredients. Currently,

Busch Light Sweeps Offers a Farming LED

Busch Light is offering consumers the opportunity to win a Busch Light Farming LED. To enter, follow on social and reply to post with #BuschColdAndSmoothSweepstakes. The point Busch Light wants to drive home is that at least 95% of Busch Light's agricultural ingredients are farmed in the U.

Dulce Vida Tequila Unveils New Campaign

Dulce Vida Tequila, a pioneer in organic tequila, today unveils a bold new creative campaign alongside redesigned packaging for its core tequila pack, marking the first major evolution of the brand's bottle design since its founding in 2009. Together, the national "For Those Who Know" campaign

Russell's Reserve Honors Eddie Russell's 45-Year Legacy

Russell's Reserve Honors Eddie Russell's 45-Year Legacy

Master Distiller Eddie Russell celebrates his 45th anniversary with Wild Turkey Distilling Co. this year. Eddie's journey began in 1981 with what was meant to be a summer job at the distillery—one that quickly became a lifelong calling. More than four decades later, his work continues as

Patriotic Packaging, Sweeps Top Bud Light's Summer Campaign

Bud Light's new summer campaign has three elements: * Peyton Manning and Emmitt Smith star in a new commercial showing just how far they will go for Bud Light and the ultimate backyard grilling setup. * To celebrate America’s 250th anniversary, Bud Light unveiled new patriotic products and packaging

Molson Coors Makes Biggest Investment in Live Ad Campaign

Molson Coors may not be the official beer sponsor of the FIFA World Cup – the position is held by Budweiser – but that isn't stopping it from heavily marketing around the 2026 World Cup, which is being held in the U.S. for the first time. In fact, it

Jim Beam Debuts "Home Field Advantage" Campaign

Jim Beam Debuts "Home Field Advantage" Campaign

As the Official Spirits Partner of the U.S. Soccer Federation (USSF), Jim Beam is launching "Home Field Advantage," a new campaign featuring American soccer legend Tim Howard. The fully integrated campaign will run across select cable channels, YouTube TV, Roku, Netflix, ESPN+, Peacock, Meta & Reddit with