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Dulce Vida Tequila Unveils New Campaign

Dulce Vida Tequila, a pioneer in organic tequila, today unveils a bold new creative campaign alongside redesigned packaging for its core tequila pack, marking the first major evolution of the brand's bottle design since its founding in 2009. Together, the national "For Those Who Know" campaign

Russell's Reserve Honors Eddie Russell's 45-Year Legacy

Russell's Reserve Honors Eddie Russell's 45-Year Legacy

Master Distiller Eddie Russell celebrates his 45th anniversary with Wild Turkey Distilling Co. this year. Eddie's journey began in 1981 with what was meant to be a summer job at the distillery—one that quickly became a lifelong calling. More than four decades later, his work continues as

Patriotic Packaging, Sweeps Top Bud Light's Summer Campaign

Bud Light's new summer campaign has three elements: * Peyton Manning and Emmitt Smith star in a new commercial showing just how far they will go for Bud Light and the ultimate backyard grilling setup. * To celebrate America’s 250th anniversary, Bud Light unveiled new patriotic products and packaging

Molson Coors Makes Biggest Investment in Live Ad Campaign

Molson Coors may not be the official beer sponsor of the FIFA World Cup – the position is held by Budweiser – but that isn't stopping it from heavily marketing around the 2026 World Cup, which is being held in the U.S. for the first time. In fact, it

Jim Beam Debuts "Home Field Advantage" Campaign

Jim Beam Debuts "Home Field Advantage" Campaign

As the Official Spirits Partner of the U.S. Soccer Federation (USSF), Jim Beam is launching "Home Field Advantage," a new campaign featuring American soccer legend Tim Howard. The fully integrated campaign will run across select cable channels, YouTube TV, Roku, Netflix, ESPN+, Peacock, Meta & Reddit with

Bacardi Rum Campaign Features New Music From Tainy

Bacardi Rum announces a new chapter of its global "Do What Moves You" campaign, celebrating Latin culture and the infectious rhythms that move us, inspired by Puerto Rico and powered by one of music's biggest hitmakers, Puerto Rican artist and Grammy Award–winning producer, TAINY. On

Gallo Picks Horizon Media as Agency of Record

Gallo named Horizon Media its agency of record for audience development, media planning, buying, and measurement across its portfolio. After a competitive review process, Gallo chose Horizon based on the agency's experience in highly regulated categories and its thoughtful approach to driving consistent, measurable results. Horizon will help