The brand releases an anthem film, "A Love Letter to Mexico" that celebrates modern Mexico and its people who live Por Amor. A magnetic invocation of Mexico's heart and soul and a visceral reimagination of the brand aesthetic and intentions. The campaign is crafted in collaboration with Mexican luminaries who

In the wake of the Dylon Mulvaney transgender influencer mess, Anheuser-Busch must regret having relinquish its exclusive sponsorship of the Superbowl. If there ever was a time when an advertiser would want to dominate a consumer's mind, this would be it. With 26.8% in the week ended Aug. 19

Former pro football star J.J. Watt is the new face of Miller Lite’s football program. Miller Lite, whose sales volume grew 19% for the 13 weeks that ended Sept. 3, according to Circana multi-outlet and convenience store data, is ready to tackle football season. In addition to its

Jack Daniel's Tennessee Honey is taking its signature urban art and Hip Hop program, Art, Beats + Lyrics, into new frontiers -- including outer space -- with The Verse, the brand's first immersive virtual reality experience. The Afrofuturism-inspired world showcases the works of celebrated Black and diverse artists and creators while

Smirnoff's new national campaign, "We Do Game Days," pairs football fans and delicious Smirnoff cocktails, starring Emmy-nominated actor, comedian and producer Anthony Anderson. Starting this week, the new TV spots will air nationwide and include custom spots for each of the brand's seven partner teams, created to celebrate the unique

The latest Grey Goose spot was filmed at the USTA Billie Jean King National Tennis Center  and is debuting at the start of the U.S. Open. "For 17 years, Grey Goose has raised a glass to excellence at the US Open," said Aleco Azqueta, GREY GOOSE Vice President of

Bud Light, official beer of the 2023-2024 NFL season is launching one of the brand's biggest NFL campaigns, with a new commercial, "Easy to Sunday."  It :60, :30, and :15 second formats, with music set to "A Sunday Kind of Love" recorded by husband-and-wife country duo, The War and Treaty.

Uncle Nearest Premium Whiskey released its newest commercial, "My Sugar Baby," which will begin airing August 16 across all 50 states via cable networks, streaming platforms, and every place TV is enjoyed. The spot, set to the music of Frank Wilson, legendary Motown writer and producer, and father of Fawn

In partnership with Cocktail Courier, Mount Gay will introduce a limited edition Après the Day Cocktail Kit. Curated to compliment summer activities no matter where they are, this kit features ingredients to mix up delicious Barbados Peach Tea cocktails, including Mount Gay Eclipse, along with a customized City Bonfire smore’

That's the advice of Daniel Diermeier, chancellor of Vanderbilt University and a reputation scholar.   He was specifically referring to general policy questions, for instance.  But very often, broader societal issues do affect their business – marketing campaigns, taxes, etc.  "So companies have to work very hard to get this right in

Anheuser-Busch launched a new Bud Light advertising campaign, the first step in righting the ship following the Dylan Mulvaney fiasco.  The spot features 140 A-B employees and is entitled, "We Make the Beer." “This new campaign celebrates the people that bring our beer to life – from American farmers to those

Anheuser-Busch has said it plans to triple its national media investment behind Bud Light as its new VP-Bud Light Todd Allen works to turn the brand around after the drastic drubbing it took over a transgender influencer's social-media post.  Here are new details that have just emerged: * A-B has “more

Malibu debuts a modern remix of the karaoke crowd pleaser, "Escape (The Piña Colada Song)" with pop music and social media sensation, Jax, to introduce summer as a state of mind. "We're celebrating Malibu's status as the go-to brand for Piña Coladas1 by spotlighting the iconic cocktail's ability to unlock

“When things get divisive and controversial so easily, I think it’s an important wake-up call to all of us marketers to be very humble,” Marcel Marcondes, Anheuser-Busch InBev’s global chief marketing officer, told an advertising  conference Monday (6/19). To be sure, humility is a virtue.  But we

That's according to data from Nielsen IQ via Bump Williams Consulting, Newsweek and Seeking Alpha.  That would be the largest such drop since the week ended April 1.   What does ABI say now? "For the year, Bud Light remains the No. 1 brand in the U.S. nationally in volume

Smirnoff, the world's No.1 vodka brand, announced the global launch of its vibrant new campaign, 'We Do We', boldly championing the power of the collective and celebrating the magic of 'we' that's created when different people, ingredients, and flavors come together. he new campaign represents the biggest platform shift

Anheuser-Busch's Bud Light has been dethroned as the No. 1 beer in the U.S. by Modelo Especial, produced by Constellation Brands. Modelo Especial has 8.4%of U.S. retail beer sales in the four weeks ended June 3, while sales of Bud Light fell to 7.3% in

Michelob Ultra will be the exclusive worldwide Official Beer Partner of the NBA, Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League, USA Basketball and Basketball Africa League under an agreement between ABInBev and the National Basketball Association. The global expansion builds on the company’s 25-year

1800 Tequila taps 10-time NBA All-Star Carmelo Anthony and Latin Superstar Ozuna to star in a series of cinematic style short films directed by Ricky Saiz and produced in partnership with 1800 Tequila’s creative agency of record 72andSunny. “As the most awarded tequila in the world, 1800 Tequila is

Anheuser-Busch seems to dig itself in deeper as it tries to reverse the sales collapse it suffered following an Tik Tok post by Dylan Mulvaney, a transgender Tik Tok influencer.   A-B is reportedly blaming a "third-party ad agency" for the partnership with Mulvaney.  The agency may have made the deal,

Wild Turkey unveiled the newest creative in its global campaign and platform, "Trust Your Spirit," with cameos from world renowned musicians Shakey Graves, Matt Corby, and Yoohei Kawakami. The new films tell the story of each artist's journey to find their voice, following their instincts to create art their own

Jim Beam, the world's No. 1 bourbon and enduring American icon, launched its new global brand campaign to celebrate the notion that "People Are Good For You." The campaign, which includes a new website and advertising, accompanied by the rollout of a new visual identity and packaging, kicks off the

Constellation Brands, Inc.said it formed a multi-million dollar, multi-year partnership with Tastemade, a modern media company, to launch a first-of-its-kind content studio that will create and distribute social and streaming content to drive consumer engagement globally for Constellation Brands Wine & Spirit. “Constellation + Tastemade Studios” will drive elevated storytelling to

Stella Artois is building upon its successful “Make Time for the Life Artois” campaign with a new commercial and "the biggest, most fully integrated 360-campaign in more than half a decade." “For ages, dinner served as a time for gathering and connection, and now we have grown accustomed to eating