Beat Box Beverages, which reported record sales in 2022 and the first quarter of 2023, launched its Hard Tea flavor nationwide. It's 11.1% alcohol by volume (ABV), non-carbonated, resealable and recyclable packaging, and low sugar.
Hard Tea soft launched at two music festivals in late 2022 and in retail in January 2023 with test markets across 13 states. The positive results quickly moved the product from test to nationwide launch: BeatBox Hard Tea was the #1 highest velocity item for the company over the last 4 weeks in test markets. With chains like Circle K, Stater Bros. Markets, GoPuff, Kroger, ampm, and more participating in the test, results have secured additional chain distribution with national partners like QuikTrip, Casey's, Kum & Go, GPM, and countless regional retailers.
Zech Francis, VP-Global Marketing states, "our Hard Tea is half the calories and half the sugar as competitors but is over the top delicious on taste. Brewed with real tea and packing an 11.1% ABV 'punch', BeatBox Hard Tea has a smooth, confident flavor with subtle hints of lemon. BeatBox Hard Tea definitely ParTEAs Harder!"
"With more than 55,000 accounts buying in the last 90 days and early results showing incredible pull at retailers, we are thrilled to be able to add another flavor for the BeatBox community to enjoy. In the last 30 days Hard Tea and our Creator Series Avril Lavigne Pink Lemonade have been searched almost 100,000 times on our store locator. What started at two music festivals led to retail hype like we haven't experienced before and we are ecstatic to bring this to our family across the country," Francis stated.