Becle Reports Net Plunged 67% in Q1, as Volume Slid 24% in North America

Becle, the parent of Jose Cuervo, reports net profit in the first quarter plunged 66.5% (44.2% organic) as net sales fell 23.1%. Shipped volume declined 13.4% to 4.3 million cases, impacted by the U.S. distributor transition.

During the first quarter of 2026, total volume decreased 13.4% to 4.3 million nine-liter cases, the company said. In the U.S. and Canada, volume declined 23.8% year-over-year, mainly reflecting the ongoing distributor realignment and actions to reduce inventory levels across the system. In Mexico, volume decreased 6.9% due to the sale of the b:oost brand. On an organic basis, Mexico increased volume by 6.1% compared to the prior year, outperforming the broader industry. Meanwhile, the Rest of the World (“RoW”) region’s volume increased 20.1% year-on-year, partially offsetting the declines in North America.

Volume of Jose Cuervo decreased 6.2% compared to the same period in 2025 and represented 37.5% of total volume for the first quarter of 2026. Other Tequilas brands accounted for 24.3% of total and decreased 7.7% compared to the prior year. Other Spirits brands represented 18.9% of total volume and decreased 7.9% in volume compared to the first quarter of 2025. Volume of Non-alcoholic and Other contributed 6.3% of total volume and decreased 47.2% compared to the previous year. Volume of ‘RTD’ represented 13.0% of total volume and decreased 22.0% compared to the prior year period.

Net sales of ‘Jose Cuervo’ decreased 25.7% compared to the same period of 2025, representing 33.8% of total net sales for the first quarter of 2026. Net sales of ‘Other Tequilas’ brands decreased 17.5% year-over-year, accounting for 39.3% of the total net sales. ‘Other Spirits’ brands represented 18.3% of total net sales in the period and decreased 25.7% compared to the first quarter of 2025. ‘Non-alcoholic and Other’ contributed 3.4% of total net sales, decreasing 14.3% compared to the prior year period. ‘RTD’ represented 5.2% with a decrease of 37.7% compared to the previous year.