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24.9% of Americans 'Functionally Unemployed': Study
Everything we see tells us most (meaning over half) of all American workers are financially squeezed, and that squeeze is one reason why bev/al sales are far lower that any bev/al marketer would like. Not the only reason, to be sure, but one reason.
When we ran across
Inflation Speeds Up Again, Dealing Another Blow to Bev/Al Marketers
Inflation speeded up in May, rising 4.2% from a year earlier, the fastest pace since April 2023.
While many producers have tried to hold the line on prices, others have raised them, wiping out pay increases Americans received over the past year. Adjusted for inflation, hourly earning have fallen
Consumer Confidence Falls Sharply: Conference Board
"Confidence collapsed in January, as consumer concerns about both the present situation and expectations for the future deepened," said Dana M Peterson, Chief Economist, The Conference Board.
Conference Board Consumer Confidence Index fell by 9.7 points in January to 84.5 (1985=100), from an upwardly revised