Beer remains the top seller off premise for Super Bowl weekend, but its lead is narrowing. That's according to Fetch, which powered by billions of verified receipts and based on last year’s Big Game purchases, show fans rethinking game-day traditions, with healthier snacks, alternative drinks, and even cleaning supplies making their way into carts nationwide. 

But beer's dynasty is facing a coup. Canned cocktails (+62%) and non-alcoholic drinks (non-alc beer, +37%, non-alc spirits, up 22) are becoming game day favorites.

Nearly one-quarter of game-day shopping baskets with dips also include vegetables, with chips and fresh fruit co-purchased more than 30% of the time