Sales

A collection of 36 posts

Sales Featured

Bourbon Gains Share Point on Drizly; Scotch Down a Bit, Irish Up

Bourbon inched up 1 percentage point to 40% on Drizly thus far this year, as did Irish whiskey, but Scotch whisky lost 2 share points, as Drizly reported its sales in the whiskey category. Broadly, whiskies overall share of liquor category sales declined slightly during the past 12 months from

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Channel Specific Plans Key to On-Premise Sales Success

Casual dining chains continue to be the most popular option for On Premise visitation. A resounding 4 in 5 US consumers typically visit the channel, whereas sports bars are a distant second with almost half of all US consumers. But it’s not a one-horse race. Despite the enduring popularity

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NA Spirits Post Highest Sales Increase on Drizly in August

Wine proved popular on Drizly in August, driven by an uptick in summer red wine purchasing, as did coconut water, a rising accompaniment to beverage alcohol consumption. Last month, non-alcoholic spirits experienced the highest year-over-year sales increase within the spirits category, underscoring the fact that consumers are seeking out NA

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U.S. Beer Shipments Drop Another 8.4%

Beer Institute estimated U.S. brewers tax paid removals in July were 12.8 million barrels, down 8.4% from the year earlier 13,968,083. Year-to-date estimates also are down, to 89.6 million barrels, about 6.8% compared to January through July in 2022. As dismal as the

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Wine & Spirits Depletions Ease for 12, 6 Months

Total spirits and wine depletions in the past 12 months were down a combined 3.8% and down 1.4% for spirits and 6%, respectively, according to SipSource. However, data from the first six months of the year shows even greater losses, with spirits dropping a staggering 4.2% and

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This Summer's Big Sellers

White wines, light-bodied reds, RTD cocktails, and zero-proof beverages are this summer’s big sellers so far, according to Drizly. “Last summer, we saw the average order value on Drizly rise during the month of July, holding strong through September,” says Liz Paquette, the platform’s head of consumer insights.

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Single-Serve Dominates Most Popular New Bev/Al Products

A full 60% of the top 20 most popular new products released during April, May, and June come in a single-serve format, Drizly notes. From traditional beers like Newburyport’s Plum Island Belgian White Ale, to novel seltzers like Vizzy Orange Cream Pop Hard Seltzer and Underwood’s canned sparkling

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Craft 2d Largest Contributor to Beer Sales: CGA

Craft was the second largest contributor to beer sales by value in the 12 months to end-May, according to CGA by NIQs On Premise Measurement Service. Distribution points have dropped by 7.7% in the last year, leading to a 2.7% decline in craft beer sales CGA said. An

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Malt-Based Hard Lemonade's Impressive Gains

Malt-based hard lemonade posted impressive gains in the 52  weeks ending June 17 with dollar sales up 7.5% while case unit sales inched ahead 1.3% on Drizly. Among ready-to-drink cocktails, dollar sales for lemonade varieties surged 71 percent, reflecting the flavor’s popularity across categories. “Part of the

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Non-Alc Spirits, Brunello di Montalcino, Hard Soda Grew in June on Drizly

Nonalcoholic spirits led liquor category growth on Drizly, the company said.  Top-selling brands include Seedlip, St. Agrestis, Ritual, Lyre’s, and Ghia. Within the beer category, an emerging hard alternative, hard soda, saw high year-over-year gains. The top-seller last month was Not Your Father’s Root Beer followed by Crabbie’

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But Imported Beer Gains, Led by Mexican Brews

Some 3.7 million barrels of beer were imported in May, up 5.2% from May 2022.   Mexican imported beer "was nearly the sole driver of growth for the imported beer segment this month, up approximately 350K barrels (+11.9%) compared to May of last year," the Beer Institute said.

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Domestic Beer Shipments Fall

Beer Institute said it estimated domestic tax-paid shipments for 13.3 million barrels, a 7.7% drop from a year earlier.  Year-to-date estimates are down 4.4% compared to the same months in 2022.

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Molson Coors Finds Flavors Sweeten Sales

Molson Coors Beverage Co. says it is seeing great success with flavors.   Buoyed by the introduction of Simply Spiked Peach in April, the brand family has booked around $4.5 million in sales in for the four weeks that ended May 28, according to Circana, a combination of IRI and

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Spirits Growth Turns Negative

We warned you that strong inflation means sales declines, even for bev/al.  The latest SipSource report from WSWA proves me correct.  In the first quarter, sales of spirits were down 5.1% and sales of wine were down 7.4% compared to a year earlier. On-premise depletions share compared

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Mother's Day Boosts Velocity 43%, Check Value 18%: CGA by NIQ

Total U.S. On Premise sales have dropped 3% below the same week in 2022, according to CGA by NIQ's U.S. Impact Report, even those traffic is up 1%.  The problem is check value remains negative. Daily trends over the latest couple of weeks are largely steady, although there

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Treasury Wine Cutting Costs in Premium Brands Unit

The cuts may affect such well-known labels as Squealing Pig, Wolf Blass, Lindermans, Pepperjack, Wynns, Seppelt and 19 Crimes. Tim Ford, CEO, Treasury Wine Estates CEO, said the cuts are a result of a change in consumer spending in both Australian and overseas markets.   Last month, Wine Australia's Export Report

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Hard Lemonade Tops Sales Growth in Beer, RtD Martinis Lead Spirits: Drizly

Hard lemonade experienced the highest year-over-year sales increase last month within the beer category, Drizly said. It’s showing strong growth against other hard alternatives as well; in April 2023, hard lemonade doubled its share within the specialty beer/alternatives subcategory year-over-year, moving from 2% to 4%. The top-selling SKU

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Cava Sales Rose 4.58% in 2022

That's according to DO Cava, which called 2022 a year of recovery for the region after the economic difficulties of 2021. Foreign sales accounted for 69% of DO's total sales.  Germany remained the top consumer, followed by the US, Belgium and the UK.

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West Coast DtC Sales Falling Off a Cliff

The numbers from Community Benchmark aren't pretty. In the first quarter of this year, data from 523 wineries in California and Oregon show: * Overall YTD DTC sales are down -7.9% vs. 2022. (+7.7% vs 2021) * Visitors YTD are down -21.3% vs. 2021 (+31.6% vs. 2021) * Overall

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Light Lagers Overtake Hard Seltzers on Drizly in March

For the first time since the summer of 2019, light lager share surpassed hard seltzer on Drizly in March 2023. Last month, light lager held 20% share of the beer category and hard seltzer held just 17%; in March 2022, hard seltzer held 19% share while light lager trailed with

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Wine's On Premise Resurgence

Last year, saw the Wine category declined slightly compared to Beer and Spirits in the On Premise, losing 0.7 percentage points. This downward trajectory was led by table wine, the largest sub-segment of the category, which lost 4.2%. But strip away the top line, and some interesting trends

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Cava Sales Hit High in 2022

D.O. Cava reports record sales in 2022 with 249 million bottles sold worldwide, the highest numbers the regulatory board has seen in its history. "Despite the economic hardships experienced in 2021, 2022 was a year of recovery that yielded very positive results," said D.O. Cava president, Javier Pagès.

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Montana House OKs Sunday and Monday Sales of Spirits

The Montana House of Representatives passed, 83-16, and sent to the state Senate a bill to allow sales of distilled spirits products from state agency liquor stores on Sundays and Monday.   Montana is one of seven states in the country that prohibits the retail sale of distilled spirits on Sundays.

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Drizly Sees Sales of White Wine, Vodka, Light Lagers Surging as Summer Comes

White wine's share on Drizly is gaining, and the subcategory stands to see additional growth this spring. In 2023 to date, white wine accounts for 29% share of the wine category, up from 27% during the same period in 2022. From April 2022 through October 2022, white wine comprised 30%

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On Premise Drinks Sales Remain Positive: CGA

This year, On Premise sales have remained consistent and checks for drinks-led occasions are on the rise across the US (+12% vs year average), outpacing check value (+9%), Andrew Hummel, CGA by NIQ client solutions director – North America, said. With almost three in five consumers planning to travel domestically within