[BND] Kane's Beverage News Daily

Good Morning and Happy Wednesday, October 21, 2026.

DISCUS Leads Trade Promotion for U.S. Distillers in Poland, Germany

Distilled Spirits Council of the United States (DISCUS) concluded a series of trade promotion events in Poland and Germany to expand opportunities for U.S. spirits producers and strengthen the presence of American distilled spirits in European markets. DISCUS conducted these promotions through its partnership with the U.S. Department of Agriculture’s (USDA) Market Access Program (MAP) to help U.S. distillers, particularly small and mid-sized producers, gain exposure, develop commercial relation

Only 12% Say Last Confident Holiday Purchase Originated from an Influencer

Some 51% of consumers trust influencers as much as or more than they did a year ago, but only 12% said their last confident holiday purchase originated from a creator or influencer, according to a new EMarketer/Reddit survey. Relatable, candid input carries more weight than polished endorsements, the survey finds. A trusted friend’s or family member’s recommendation (41.9%) and an honest discussion of the product’s downsides alongside its strengths (26%) made consumers feel confident in the la

Courvoisier Celebrates Legendary Hospitality, 1st Global Campaign in 20 Years

Courvoisier unveils "Pass The Courvoisier", the Cognac House's first global campaign in nearly 20 years, launching across TV, social, out-of-home, retail, and live experiences. From the court of Napoleon III to the unveiling of the Eiffel Tower and the opening night of the Moulin Rouge, Courvoisier has been passed and poured among good company for almost 200 years. A House built on a spirit of generous hospitality, welcoming royalty and rebels alike, and setting the stage for stories worth tell

Baileys Original Irish Cream Asks 'Why Not' to a Little More Indulgence

This holiday season, Baileys is embracing spontaneity and indulgence with the launch of Bring on the Baileys, a new global platform introduced through two playful creative films, "Skater" and "Earrings," rolling out nationwide across social and digital channels in late October. Consumer research that helped shape the latest creative revealed a growing tension around the holidays: while adults love making Christmas feel special, the relentless pressure to curate a picture-perfect festive season

MetLife Stadium, NY Giants and NY Jets Extend Long-Term Corona, Modelo Sponsorship

The renewed agreement further expands the partnership and reinforces the shared commitment to delivering memorable experiences for fans attending Giants and Jets games, concerts, and world-class events at MetLife Stadium. A centerpiece of the extended agreement will be the introduction of a new title sponsorship of the stadium's popular Beer Garden, located within the fan Tailgate Zone between the MetLife and Verizon Gates. The branded space will serve as a premier gathering destination for fan

Jack Daniel Debuts Single Barrel Special Release Coy Hill Rye

Jack Daniel Distillery announces Jack Daniel’s Single Barrel Special Release Coy Hill Rye, a barrel proof Tennessee Rye Whiskey matured atop the distillery’s highest elevation point. It marks the first time a rye whiskey aged in the famed Coy Hill barrelhouses has been bottled as a Single Barrel release. Crafted with Jack Daniel’s signature Tennessee Rye mash bill of 70% rye, 18% corn, and 12% malted barley, the whiskey was

Half of Americans Say Halloween Brings Community Members Together

Nearly half of Americans (47%) say Halloween brings members of their community together, while another 49% say Halloween doesn’t play a major role in their community, according to a new Ipsos poll. This comes as 55% of Americans say they celebrate Halloween, down slightly from 2021 (62%). Common activities Americans partake in during the Halloween season include decorating houses (32%), watching scary movies (29%), carving pumpkins (27%), and dressing up in a costume (26%). The survey also fin

Poll: Dems Lead on Economy

With just two weeks before the 2026 midterm elections, a new ABC News/Washington Post/Ipsos poll finds that Democrats have a growing lead over Republicans on economic issues. The survey finds that Americans are more likely to trust Democrats (37%) than Republicans (28%) on the economy (D+9). These views have shifted significantly both over the past few months and since the last midterm elections: In April 2026, Democrats and Republicans ran about even on the economy (R+1), while in October 2022

Crazy Mountain Launches in Target

Crazy Mountain, one of the fastest-rising names in non-alc beer, announces that the brand has officially launched at Target stores across the US. The launch follows their rollout with Amazon earlier this month. From major retailers to high-end cocktail bars, celeb parties and music festivals, the cowboy-clad cans have skyrocketed in popularity since its March 2026 launch. Since the initial launch in March 2026, the brand has established itself as a key player in a category experiencing widespr

Free Advice for Your Kid (and Your Workers' Kids): To get a job, go to college

Six in 10 U.S. employers who make hiring decisions for their organizations say they have a great deal (26%) or quite a lot (34%) of confidence in higher education as an institution, and nearly half (48%) believe college degrees will become more important in the age of AI. That's according to Lumina Foundation and Gallup’s second annual study of employers, conducted via an opt-in online survey Aug. 5-18, 2026, with 2,500 U.S. employers who make hiring decisions for their organizations.

What I'm Reading --

• ‘I lost my entire export business overnight’: the toll of Trump’s tariffs on US wine
• Diet High in Ultra-Processed Foods Linked to More

Thanks for reading. This is the last issue for this week; I'll be on retreat until Sunday. I'll see you again Monday or Tuesday. Have a wonderful week. – Joel