Good Morning and Happy Tuesday, March 24, 2026.

Long Island LIV Vodka Distillery Files Sues LIV Golf, Alleges Trademark Infringment

Long Island Spirits, d/b/a "LIV", the award-winning distillery on the North Fork of Long Island, filed a trademark infringement lawsuit to protect its long-cultivated LIV vodka and spirits brand against LIV Golf. 

Molson Coors Acquires Atomic Brands, Maker of Monaco Cocktails

Molson Coors Beverage Co. said it acquiredAtomic Brands, Inc., maker of Monaco Cocktails, a pioneering ready-to-drink (RTD) brand known for combining bold flavors and quality with convenient packaging that’s ready when you are. Terms weren't disclosed.

SGWS to Acquire Eagle Rock Colorado

Southern Glazer’s Wine & Spirits said it agreed to acquire substantially all the assets of Eagle Rock Distributing Co.’s (Eagle Rock) Colorado operations, a leading total beverage distributor in Colorado

As St. Patrick's Day Neared, Week-Over-Week Picked Up; NIQ

There was good news and more bad news in the latest report from NIQ: During the four weeks ended March 14, Total Alcohol remained below year‑ago levels. 

Arizona Has 703.5 Acres Planted to Winegrapes

Arizona has been emerging as a growing viticultural and and University of Arizona has published its first report detailing the extent of the industry.

Pernod Ricard Revamps Distribution

Further details of Pernod Ricard USA distribution changes in 9 markets were disclosed. 

Tell Elijah Craig How You Like Your Whiskey Instead of Scotch, Win $100

Elijah Craig is inviting fans to celebrate International Whiskey Day this Friday, March 27, by sharing how they enjoy Elijah Craig or whiskey of choice in place of Scotch for the chance to receive a special gift that can make it easier to choose Bourbon next time around. 

Headlines:

Remus Bourbon Intros the Remus Bottle Club

Rumple Minze Launches Cinnamint Whiskey

NYC to Host 5th International Volcanic Wines Conference

Thanks for reading. I'll be back tomorrow. – Joel