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[BND] Your Breakfast Briefing

Good Morning and Happy Thursday. It's March 26, 2026. At Last, Good News for Beer National Beer Wholesalers Association said its Beer Puchasters' Index improved across all segments. The BPI reading of 50 marked the first result at or above the benchmark (50) in 20 months. Every

Joel Whitaker profile image
by Joel Whitaker

Good Morning and Happy Thursday. It's March 26, 2026.

At Last, Good News for Beer

National Beer Wholesalers Association said its Beer Puchasters' Index improved across all segments. The BPI reading of 50 marked the first result at or above the benchmark (50) in 20 months. Every segment recorded YoY gains for the first time since April 2024, led by expansionary readings for Imports,

Margie Lehrman to Retire as American Craft Spirits CEO; Pennington to Succeed Her

Margie A.S. Lehrman will retire from her role as Chief Executive Officer of the American Craft Spirits Association, transitioning into a newly created CEO Emeritus position on May 1. ACSA Chief Operating Officer Emily Pennington has been appointed Chief Executive Officer

Teamsters Organize More SGWS Florida Workers

More than 25 workers at Southern Glazer's Wine & Spirits in Lakeland, Fla., overwhelmingly voted to join Teamsters Local 79. The sanitation, inventory control, salvage, and day yard trailer jockeys organized for increased wages, improved benefits, and job protections. These workers join their 270 warehouse colleagues at the

Shanken's Impact Announces 2025 Hot Brands

This year's Hot Brand spirits roster totals 12 large and dynamic brands, Impact said. The Tequila and whisk(e)y categories accounted for four brands each, and were joined by two liqueurs, one vodka, and one soju label among the honorees. 

Buffalo Trace Unveils Next Daniel Weller Experimental Line: Spelt Wheat

Buffalo Trace Distillery said it released Daniel Weller Spelt Wheat, the second edition from its experimental Daniel Weller series. Recognized for its subtle sweetness and gentle nuttiness, spelt wheat is rarely used in whiskey production. Cultivated for thousands of years primarily in Europe, spelt is closely associated with traditional, small-scale

Lux Row Releases Blood Oath Pact 12

Lux Row Distillers released Blood Oath Pact 12 Kentucky Straight Bourbon Whiskey Finished in Montepulciano and Sangiovese Casks. Blood Oath Pact 12 is available for in-person purchase at Lux Row Distillers starting Saturday, April 25 while supplies last. A limited supply of 17,000 (3-pack) cases will arrive at retail

El Mayor, Tales of the Cocktail Join to host multi-city industry events, competitions

El Mayor Tequila – the award-winning premium tequila from the Gonzalez family – has partnered with master mixologist and industry thought leader Tiffanie Barriere to support Tales on Tour industry events. 

Win a Year's Worth of Stella Artois for March Madness

With the Sweet 16 and Elite Eight games coming to Chicago and Washington, D.C. this weekend, Stella Artois is bringing the foam finger back to March Madness with a chance for fans to win a year’s worth of Stella Artois.  

Hawley Winery Announces New Falconry & Wine Experience in Dry Creek Valley

Hawley Winery, a family-owned winery in Sonoma County’s Dry Creek Valley, launches a new weekly Falconry Experience beginning Friday, April 3, at 11.m.

Teremana Tequila's Limited- Edition Texas Rangers Bottle

Teremana Tequila, the premium, small-batch tequila founded by Dwayne Johnson, is celebrating the third year of its partnership with the Texas Rangers as the team's official premium tequila partner. To mark the occasion, Teremana is introducing a limited-edition Texas Rangers branded bottle of its Blanco expression

Women of the Vine & Spirits Foundation Gets Grant From Basset Foundation Education Fund

As a grantee of The Gérard Basset Foundation, the WOTVS Foundation will put the funds towards Wine & Spirit Education Trust (WSET) Level 4 Diploma scholarships, the Foundation’s most competitive scholarship category. Scholarship applications are open from May 1– July 31, 2026.

Thanks for reading. We really appreciate your loyalty and continued support. I'll be back tomorrow. – Joel

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by Joel Whitaker

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