Bota Box Adds Sauvignon Blanc, Pinot Grigio Blend to Core Portfolio
Bota Box launches Bota Box “Brightside”, a refreshing blend of Sauvignon Blanc and Pinot Grigio. The new white wine is the first addition to Bota Box’s award-winning core portfolio in more than a decade and will be available at retail locations nationwide starting this month in two formats: Bota
Bota Box launches Bota Box “Brightside”, a refreshing blend of
Sauvignon Blanc and Pinot Grigio. The new white wine is the first addition to Bota Box’s award-winning core portfolio in more than a decade and will be available at retail locations nationwide starting this month in two formats: Bota Box’s signature lightweight, shatterproof 3-liter boxes and 500-milliliter Tetra Pak “Minis.”
“Wine drinkers are increasingly choosing light and bright white blends, whose sales are up 14% in the last year,” notes Andrew Blok, portfolio marketing director at Delicato Family Wines, which introduced Bota Box in 2003. “Bota Box’s award-winning Sauvignon Blanc and Pinot Grigio are already popular with premium wine drinkers, so creating a blend of these varietals that highlights the best attributes of each was a natural move,” Blok continued.
Vitals: 11.5% ABV, 3-liter bag-in-box, $24; 500 ml Bota Mini, $8.
Availability: Major retailers nationwide including Kroger, Publix, Total Wine & More, HEB, Meijer,
