Breakthru, Deutsch Renew 5-Year Partnership

Breakthru Beverage Group and Deutsch Family Wine & Spirits said they have signed an agreement on a new five-year partnership, continuing their strong collaboration to support Deutsch’s fast-growing portfolio. The agreement maintains Breakthru’s current, long-term representation of Deutsch Family in the Pennsylvania, Delaware, Maryland, Montgomery County, Md., Virginia and Washington, D.C. markets, where Breakthru said it will continue to leverage their best-in-class capabilities and sales teams to deliver for their partners.

“Breakthru has consistently delivered results that meet and exceed the commitments they’ve made,” said Peter Deutsch, CEO, Deutsch Family Wine & Spirits. “For these reasons and many more, including our shared values and histories as family-led businesses, extending our relationship with Breakthru was an easy decision. Breakthru continues to give us reasons to be confident in this partnership and we look forward to continued growth and success with them.”