Brown‑Forman Announces Distributor Changes in U.S. Control States

Brown-Forman Corp. said it selected four distributors to represent its portfolio in 11 markets:

• Johnson Brothers: Idaho, Montana, North Carolina, Oregon, Utah, and Wyoming
• Southern Glazer’s Wine & Spirits: Maine, New Hampshire, and Vermont
• Superior Beverage Group: Ohio
• Great Lakes Wine & Spirits: Michigan

The remaining seven control states will continue to be served by their existing distributor.

“In 2025, Brown‑Forman embarked on the most significant transformation of its U.S. distribution network in more than six decades. With the control states phase now complete, we are aligned with distributors who bring the capabilities, scale, and operational excellence required to drive our next generation of growth,” said Michael Masick, Executive Vice President and President, Americas.

Robinson Brown IV, Senior Vice President and Managing Director, USA & Canada, added: “Control states require a unique combination of regulatory expertise and strong commercial execution. With these new partners, we’re better equipped to expand our footprint and ensure our brands are in the right place at the right time to win with the consumer."