Brown-Forman Launches Distribution Unit in Slovakia

Brown-Forman Corp. said it is launching its own distribution business in Slovakia, bringing distribution in-house for the first time since the company entered the market.

Why It Matters: A dedicated sales team is expected to "further the growth of our brands across all channels in Slovakia,” said Maria Navas Peire, General Manager, Brown-Forman Czechia and Slovakia. It will "offer increased consumer focus and prioritization of our brands,” said Marshall Farrer, EVP, chief strategic growth officer/president, Europe Division, Brown-Forman.