The Ad: To kick off the NFL season and excite fans no matter where they are, Bud Light is bringing the harmonious sound of Bud Light being cracked open to life with "Kickoff Beers." Featuring NFL stars Travis Kelce and George Kittle, "Kickoff Beers" remixes an iconic NFL theme song using the sound of Bud Light's being opened. There will be a :15 version of the spot that will broadcast nationally throughout the duration of the NFL season.
The Toast: Bud Light is also bringing "Kickoff Beers" to Hard Rock Stadium during opening weekend. Prior to the Miami Dolphins vs. New England Patriot kick-off, one lucky fan will 'crack open the season' with an inaugural toast of Bud Light in front of fellow fans.
New Packaging: A "For the Fans" pack to rally fans no matter which team they rep. The new Bud Light limited-edition packaging will be available nationally wherever Bud Light is sold.
In the Metaverse: In partnership with the NFL, Bud Light is launching "Bud Light x NFL Ultimate Fandom," a new NFT collection which will provide diehard fans an opportunity to engage with Bud Light and their favorite team at a whole new level. Each collectible is designed to replicate Bud Light's limited-edition NFL packaging across all 32 teams in a digital world.
Prizes: Owning one of the new "Bud Light x NFL Ultimate Fandom" digital collectibles will automatically unlock entry into a survivor pick'em tournament where fans can compete to win a number of prizes, including NFL jerseys, a year's worth of beer, and even tickets to Super Bowl LVII. The new collection will go on sale later this season, but 21+ NFL fans can sign up now to learn more about it at: budlight.com/nft.