Bud Light is joining forces with Tajín, the #1 chili lime seasoning in both the U.S. and Mexico, and a fan favorite, to launch the new Bud Light Chelada Tajín Chile Limón.

Bud Light Chelada and Tajín are also stepping into the ring to connect fans with the passions they love, starting with the sponsorship of Top Rank Boxing’s event in Fresno, CA on March 25. As an official sponsor, fans will see the new Bud Light Chelada Tajín branding on the canvas of the ring, as well as the corner cushions to absorb all the action. Other consumer touchpoints include a new product forward TV commercial, out-of-home billboards, social and digital extensions, and much more.

Beginning Monday, March 27, the new Bud Light Chelada Tajín Chile Limón will be available nationwide in 25 oz. cans.