Budweiser to Promote Alcohol-Free Beer at World Cup

Anheuser-Busch InBev execs believe restrictions on alcohol sales in Qatar, a predominantly Muslim country, give it the opportunity to encourage more sales of alcohol free Budwesier Zero.

ABI wants low- and no-alcohol beer products to account for 20% of sales bu 2025.  It has a way to go:  The current figure is 6.63%.

Budweiser's alcohol brand will be available in a few spots, including the W Hotel in Doha.