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Budweiser to Promote Alcohol-Free Beer at World Cup

Anheuser-Busch InBev execs believe restrictions on alcohol sales in Qatar, a predominantly Muslim country, give it the opportunity to encourage more sales of alcohol free Budwesier Zero. ABI wants low- and no-alcohol beer products to account for 20% of sales bu 2025.  It has a way to go:  The current

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by Joel Whitaker

Anheuser-Busch InBev execs believe restrictions on alcohol sales in Qatar, a predominantly Muslim country, give it the opportunity to encourage more sales of alcohol free Budwesier Zero.

ABI wants low- and no-alcohol beer products to account for 20% of sales bu 2025.  It has a way to go:  The current figure is 6.63%.

Budweiser's alcohol brand will be available in a few spots, including the W Hotel in Doha.  

Joel Whitaker profile image
by Joel Whitaker

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