Bulk wine sales pick up in Pacific Northwest

After five long years, bulk wine sales in the Pacific Northwest are starting to pick up, Sean P. Sullivan reports in the Pacific Northwest Wine Report. He cites Adam Schulz, owner of Incredible Bulk Wine Company in in Pasco, Wash., who says:

“We’re starting to see some signs of life that have been missing the past couple years.”

“The first week of the year, I probably wrote as many contracts as I have in the winter of 2025 and 2024,” he says. That stood in marked contrast to business two years ago. “In 2024, I could have rolled tumbleweeds through my office it was so quiet,” Schulz says.