Busch Light's first-ever collaboration with Bass Pro Shops, North America’s premier outdoor and conservation company, includes the release of special collector’s edition beer cans celebrating anglers everywhere and the iconic outdoor retailer that outfits them. Showcasing the legendary Bass Pro Shops logo and a bold, all-new bass fishing design created exclusively for Busch Light, the limited-edition cansare available in 42 states across the U.S.

Busch Light Introduces Bass Bank Innovation Contest 

Furthering its commitment to the sport in its biggest investment to date, Busch Light presents “Bass Bank,” a contest that invites anglers to pitch their most innovative fishing ideas to a panel of experts who know a thing or two about the great outdoors: Chris and Casey Keefer, and The Busch Guy.

Busch Light is looking for clever, useful innovations that make fishing better, easier, or just more enjoyable. If it solves a real on-the-water problem and makes anglers say, “Why didn’t I think of that?”— you’re on the right track. 

Anglers can submit their ideas via a dedicated microsite at www.busch.com/bassbank from March 9, 2026, through March 22, 2026. Submissions will be judged based on creativity, ingenuity, realistic usage, and passion. The grand prize winner will receive a $15,000 cash prize to help create their invention, a year’s worth of beer, and a live working session with the Keefer Brothers to help bring the idea to life.

Krystyn Stowe, Head of Marketing Busch Family & Natural Light Family, Anheuser Busch, said: “We know our fans are passionate about the outdoors, and there’s no better way to enjoy a day after being on the water than with a cold Busch Light in hand. We’re thrilled to collaborate with Bass Pro Shops on the limited-edition can design and invest back into the fishing community through ‘Bass Bank.’ These initiatives allow Busch Light to continue authentically connecting with anglers and outdoorsmen.”