C. Mondavi & Family was named the national importer, sales and marketing agent for Valdo, the Italian prosecco brand. The relationship is being described as a partnership.
C. Mondavi & Family and Valdo will continue developing this dynamic partnership through three strategic phases, with the first phase beginning on January 1, 2023. Phase two, “The Best of Italy,” will kickstart a new joint venture company and brands, and phase three will solidify an additional joint venture based in Carneros, Napa Valley.
“As my grandparents immigrated from Italy to California and ultimately acquired the iconic Charles Krug property almost 80 years ago, I am proud to honor my family’s roots with the Valdo collaboration,” says C. Mondavi & Family 3rd generation co-proprietor Peter Mondavi Jr. “The partnership with the Bolla family opens up the door for the next generation that sets up the future of our collective family-owned businesses,” says C. Mondavi & Family 3rd generation co-proprietor Marc Mondavi.
Valdo is one of the most historic and leading Prosecco producers, starting as the Societa Anonima Vini Superiori in 1926 and later purchased by the Bolla Family in 1938. Since its inception, the family-owned brand carries a story of history, culture, and an ongoing quest for quality to propel Prosecco to greater levels of excellence. Valdo focuses on producing unique and unrivaled products with refined aromas and a balance of technology, passion, innovation, and tradition.
Pierluigi Bolla, the Valdo Chairman, has been focusing on expanding sales both in Italy and abroad, setting new commercial and production targets, and crafting new organizations to increase awareness of the Valdobbiadene wine region throughout the world. “We, as the Bolla family, are thrilled to announce our partnership with C. Mondavi & Family, where we will work to expand and amplify the Valdo name and distribution throughout the United States.”