Cabernet Sauvignon Top Selling Varietal on Drizly, Double Pinot Noir

Cabernet Sauvignon is the top-selling red grape variety on Drizly and across the U.S. as a whole, accounting for 45% of all red varietals om the platforwith double the share of the next-closest competitor, Pinot Noir. And share consistently peaks in cooler months, particularly December, Drizly said. And Cab Sauv's share keeps growing.

NielsenIQ (NIQ) data shows that Cabernet Sauvignon performed a bit better than the wine category overall during the 52 weeks ending Sept. 9, at least in terms of unit sales. Dollar sales declined 1.4 percent for both Cabernet Sauvignon and wine overall, while unit sales dipped 4.3 percent for Cabernet versus 4.9 percent for the total wine category during the same period. Among Cabernet Sauvignon blends, Cabernet and Malbec gained more than three percent in dollar sales, outpacing all other NIQ-tracked Cabernet Sauvignon-based blends. 

With the varietal available at price points for just about every budget and it offers a variety of styles ranging from rich and luscious to structured and complex. 

Prices are trending upward: a bottle that cost $18.38 in 2019 costs $22.79 today.

One of the drivers of Cab Sauv sales is its popularity as a gift. “The varietal leads red wine category sales for gift orders on Drizly,” Paquette says. “In 2023 year-to-date, Cabernet Sauvignon accounts for 62% share of red wine gift sales.” Out of all gift orders on Drizly, she adds, 11% are Cabernet Sauvignon.

Domestic cabernet sauvignon is overwhelmingly preferred, Drizly says. In fact, 95% of all Cab Sauv sold last year was produced in the U.S.

The top-selling Cabernet Sauvignon SKUs on Drizly are:

  1. Josh Cellars Cabernet Sauvignon
  2. Caymus Napa Valley Cabernet Sauvignon
  3. Decoy Cabernet Sauvignon
  4. Justin Cabernet Sauvignon
  5. Bota Box Cabernet Sauvignon
  6. Silver Oak Alexander Valley Cabernet Sauvignon
  7. Stags’ Leap Winery Napa Valley Cabernet Sauvignon
  8. Bread & Butter Cabernet Sauvignon
  9. Stag’s Leap Wine Cellars Artemis Cabernet Sauvignon
  10. Black Box Cabernet Sauvignon

And the fastest growing brands are:

  1. The Wonderland Project
  2. RPB Wines
  3. Rare Earth
  4. Adorn
  5. Marietta
  6. Charles & Charles
  7. Bellissima
  8. Banshee
  9. Kicker Cane
  10. Gramercy Cellars

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