Calif. Win Right to Do Sensory Research to Learn Consumer Perceptions

Alcohol beverage producers are now able to conduct sensory to evaluate consumer perceptions of characteristics such as aroma, flavor, balance, mouthfeel, and overall appeal after Gov. Gavin Newsom signed AB 1991. Wine Institute sponsored the bill.

For wineries, responding to changes in consumer preferences is rarely as simple as adjusting a product overnight. Decisions ranging from what winegrapes to plant to the styles and blends of wine to create can require years of planning, significant investment and a long lead time before a product reaches customers. By creating a clear pathway for consumer tasting research, AB 1991 gives producers another valuable source of insight to help inform those decisions, Wine Institute said.

“In a marketplace that is changing rapidly, better insight can give wineries greater confidence about where to invest and innovate," said Steve Gross, president/CEO, Wine Institute. "AB 1991 provides a practical, responsible tool to help California producers better understand their consumers and make more informed decisions about the future. We’re proud to have sponsored this legislation and thank Majority Leader Aguiar-Curry for her leadership in advancing this important measure.”

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